Television As Birth Control By Fred Pearce - 762 Words

I chose the article â€Å"TV as Birth Control† by Fred Pearce. It addressed the issue of population growth and India s trend toward lower birth rates.When the decline in India s population growth was studied by Stanford human geographer Martin Lewis, discovered that the arrival of cable TV was the biggest cause of the decline in birth rate. His research corroborated a 2009 study by Robert Jensen and Emily Oster, development economists from the University of California, Los Angeles, and the University of Chicago, respectively..(Pearce). The central issue the high birth rate of poor women in developing nations and their impact on the overall population. In the article, Pearce suggests that TV programs depicting modern urban lifestyles could decrease the birth rate in developing areas. He notes â€Å"that, the rural women are exposed to images of successful women, who work outside of the home, run their own businesses, and control money, they achieved those things by ha ving fewer children†. Pearce revealed that in the 1970 s Mexico used Soap Operas to encourage the use of birth control. The show focused on a poor woman who wanted to make a better life for herself, she did so by using birth control Pearce states† It was a morality tale, and nobody could mistake the message. The lessons were reinforced with an epilogue at the end of each episode, giving advice about family planning services† Similar projects were launched in Jamaica and in Kenya, Africa. 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